PAKISTANI ELECTRONIC MEDIA: PSYCHOLOGICAL EFFECTS OF TELEVISION BREAKING NEWS ON AUDIENCE
Keywords:
Psychological Effects, Breaking News, Cultivation Theory, Panic, Boredom, Desensitization, AwarenessAbstract
This study was designed to find out the psychological effects of television breaking news on audience in Pakistan. This study analyzed panic, boredom, desensitization, and awareness as effects of Television breaking news on audience. Survey method was used to analyze the news channels breaking news effects on audience and viewers. This study was based on Cultivation Theory. After data analysis the researchers found that television breaking news content and visual presentation affect the human psyche and change human behavior regarding the issues highlighted in the news. It was found that television news channels created panic, boredom, desensitization, and awareness among the audience after watching breaking news. The researchers came up with the findings that news channels in Pakistan should exhibit sensible and mature behavior in considering any news as breaking news so that negative psychological effects on audience may be avoided.
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